Standard Process wholesale pricing gives practitioners a 25–40% discount off MSRP on physical inventory, while Patient Direct keeps the practice margin at 15–25% with zero capital tied up. Most practices use a hybrid: physical for top-20 SKUs (higher margin) and Patient Direct for the long tail. SupplementPractice.com tracks both inside one margin dashboard.
Quick Reference
Wholesale vs. Patient Direct Margin Math
| Model | Capital Required | Margin | Speed |
|---|---|---|---|
| Wholesale physical (top SKUs) | Moderate | 25–40% | Same day |
| Patient Direct (long tail) | $0 | 15–25% | 2–4 days |
| Hybrid (recommended) | Low | Blended 22–32% | Mostly same day |
When to Move a SKU From Patient Direct to Physical Stock
Once a SKU clears 12 monthly orders, the wholesale margin uplift typically justifies physical stock. SupplementPractice.com's margin dashboard surfaces these candidates automatically and triggers a one-click reorder workflow.
